Introduction
Lucas Richards, Product Designer and Creative
I design user experiences that combine user needs and business requirements into simplified and impactful products. I have a wide range of experience across the sports, healthcare, education, and live event sectors.
10+
Years of Experience
4
Industries
Case Studies
Leading Design That Fuels Millions in Revenue
I collaborate with exceptionally talented teams worldwide to build impactful digital products for B2B and consumer audiences, leveraging AI-powered tools and workflows to accelerate design, prototyping, and delivery.
Skills
My Specializations
Product Design Direction
I lead Product Design at the intersection of intuitive UX and AI acceleration. Through an AI-driven SDLC I define strategic vision and embed intelligent workflows across planning → prototyping → delivery, shipping user-first experiences that fuel revenue and slash costs. AI integration—from co-creation and instant prototyping to automated testing and optimization—cuts redundancies, compresses cycles, delivers multi-million-dollar dev savings, and markedly lifts product adoption under my direction.
Utilizing A.I.
I turn Markdown specs (user flows, component details, decisions) into production-ready code by prompting AI tools with those files, sketches, or Figma links. AI generates responsive, design-system-aligned code and high-fidelity prototypes instantly—co-creating, validating, and producing PR-ready outputs. This enables real, testable code in hours instead of weeks, with rapid iteration tracked in shared Markdown and far less handoff friction.
Bussiness Growth
My contributions have driven millions in revenue growth across key products: Scaled CBS Fantasy Sports with engaging features that boosted league participation, retention, usage, and revenue contribution in a $10B+ U.S. market. Revamped the Cigna provider portal for better access, streamlined claims, higher satisfaction/adoption, and support for Cigna's multi-billion-dollar revenue growth. Launched PayerSync and Clover PracticePay, accelerating reimbursements and payments—driving rapid adoption, cost savings, market expansion, and direct multi-million revenue impact. My design leadership and AI-accelerated prototyping consistently convert user-centric innovation into measurable revenue, growth, and business success.
Resume
Education & Experience
Director, Product Design
Rectangle Health
UX Design Manager
Rectangle Health
UX Designer
Rectangle Health
Product Designer
Evernorth
Usability Lead Analyst
Evernorth
Product Designer
CBS Interactive
Assistant Athletic Marketing Director
University of Maine
Freelance Product Design
Self Employed
University of Maine
Bachelor of Arts, New Media