Case Study

University of New England Online

UNE Online was my first time working in the educational setting outside of sports. I was tasked with developing the digital strategy to make onboarding new students easier. This was done by simplifying landing pages, while also building analytics that could help us track user flows. This was an exciting opportunity that allowed me to explore user experiences of email, web, and print and environmental campaigns in order to make one cohesive user experience that extends beyond digital.