University of Maine Athletics

Integrated Digital + Live Event Strategy That Drove Explosive Ticket Sales & Fan Interaction I crafted a high-impact, unified strategy blending digital and live experiences to supercharge fan engagement and revenue. Built consistent, brand-aligned social media across platforms with bold visuals and real-time content that hooked fans and amplified excitement. Owned end-to-end as hybrid Product Manager + Designer: created optimized graphics, interfaces, and assets laser-focused on driving ticket conversions. Seamlessly connected live events to digital: deployed game-day social activations, exclusive in-arena promotions, and instant calls-to-action that funneled fans straight to online ticketing. Results That Moved the Needle Tripled social engagement and followers through targeted, high-energy content. Slashed ticketing friction with streamlined UX → higher conversion rates. Skyrocketed live-event participation via interactive digital tie-ins and exclusive offers. Delivered massive ticket sales growth by turning digital buzz into real-world revenue. This fusion of smart design, digital precision, and live momentum proved how integrated experiences can dramatically boost interaction and ticket revenue.