CBS Sports

CBS Sports Fantasy: Mobile-First Redesign & App Enhancements

I honed my mobile + responsive design skills on the CBS Sports Fantasy app, creating scalable, adaptive assets that delivered consistent, high-quality performance across devices.

Bracket Challenge Breakthrough
I led the redesign of the March Madness Bracket Challenge—reimagining the classic bracket as a modern, interactive, mobile-optimized experience. Through user research, agile sprints, and bold design decisions, we delivered an engaging, intuitive interface that users loved.

Key Design & Product Enhancements

1. Transformed cluttered flows into clean, high-engagement navigation.
2. Prioritized mobile-first, touch-friendly interactions for seamless phone use.
3. Built modular graphics systems, production-ready prototypes, and efficient dev handoffs.
4. Integrated targeted advertising features and app-wide enhancements (improved onboarding, live updates, feature polish) to drive retention and monetization.

These focused improvements in usability, performance, and overall experience significantly elevated the app—boosting engagement, user satisfaction, and business impact.

This project reinforced my passion for user-centered, responsive design that delivers real engagement, loyalty, and measurable results.